Brains need experiences to form ideas
We create ① video automation, real-time infographics, and interactive content that turn complex data into factual PR ② custom tools that help teams create and share visual content with ease ③ formats that respond to real-time insights. In short, anything that connects design + data.
Our Approach
We specialize in data design for good Public Relations (PR) through an integrated process.
Seamlessly link your systems for a unified flow of information, ensuring nothing is overlooked.
Streamline repetitive tasks with smart automation, so your team can focus on what truly matters.
Turn complex data into clear, actionable visuals—making insights instantly understandable and shareable.
Expand with confidence, knowing your data infrastructure is built to grow as you do.
This approach combines data collection, data research and insights, API design, and distribution to create a cohesive and powerful experience.
Jordie Koppenaal (left) and Thijs van Dijk (right) are the founders of Chocolate. In their daily work life, Jordie works as Creative Director and Thijs as Strategy Director.
This year, we are exploring five key themes to push the boundaries of PR innovation:
Pioneering in 2025
01
PR workflows for behavioral change
02
PR in e-commerce
03
Agentic AI in PR
04
PR across internal and external platforms
05
GPT-based PR-solutions
Our Commitment