Public Relations (PR)
Launch Campaigns
It’s a bite!
Chocolate is a specialist in facilitating your PR workflow. With our expertise, we can help you effectively launch campaigns that align with your Brand & MarCom goals and reach your audience in impactful ways. Feel free to ask for advice from our specialists and get started today.
Scroll down
About launch campaigns
Effective marketing campaigns connect with your target audience and drive measurable business growth. Launch Campaigns provides comprehensive support to design, execute and optimize strategies that align with your goals. Whether introducing a product, hosting an event or launching a new initiative, our tailored approach leverages data-driven insights and multi-channel expertise to ensure impactful results. Continuous optimization ensures your campaigns evolve with market trends and audience preferences, thereby maximizing ROI and fostering sustainable growth.
Streamline PR-workflows flawlessly
We believe in streamlined, efficient PR workflows that connect strategy, creativity, and technology. Our vision is to help Brand & MarCom professionals eliminate inefficiencies, reduce manual work, and create seamless processes from start to finish. By integrating automation, data insights and collaborative tools, we enable teams to work smarter, improve their impact and achieve measurable results. We understand that every PR campaign is unique, so our approach is customizable, ensuring that each step of the PR process, from planning to execution, is perfectly aligned with your goals. Our solutions are designed to grow with your business, ensuring scalability and adaptability as your needs evolve.
Start a launch campaign today?
Ready to future-proof your workflows and boost efficiency? Our PR workflow setup helps you stay organized, save time, and drive growth. Together, we’ll create a customized blueprint aligned with your business goals, laying the groundwork for scalable, impactful campaigns. Whether you’re building from scratch or refining existing processes, our solutions ensure your workflows deliver maximum results.
Check out the examples and benefits of implementing a launch campaign and how it can help you achieve your goals faster.
Examples of launch campaigns
01
For a new product: Launching a new product requires clear messaging and audience segmentation. Our team ensures your product reaches the right people with the right offer, leveraging various marketing channels for maximum visibility.
02
For a brand refresh: A brand refresh campaign is an opportunity to reposition your company in the market. Our campaigns will help you communicate your new identity clearly and compellingly, driving engagement and brand loyalty.
03
Seasonal promotions: Seasonal promotions require timely execution and a strategic approach to tap into customer sentiment during key times of the year, such as holidays or special events. We help you plan and execute promotions that resonate with your target audience.
Here’s how realtime works, in 4 simple steps.
01
Data Collection
Data collection is the first step in safeguarding your PR efforts. It involves systematically gathering relevant data from multiple sources to ensure you have the most accurate and up-to-date information. Data collection is also focused on systematically identifying and preventing data leaks in order to protect and maintain the information flow. Proper data collection helps in identifying inconsistencies and ensures that all your PR efforts are based on solid, reliable data.
02
Data Insights & Research
Once the data is collected, we dive into deep research to derive actionable insights that will drive decision-making. Data research & insights are aimed at enhancing data quality and providing deeper insights to support more informed decision-making. By analyzing customer behavior, trends and performance metrics, we can uncover patterns that enhance data quality and lead to more informed, effective PR strategies.
03
API Design
API design is a key component in ensuring smooth integration with your current systems and tools. Our API designs are not only tailored to meet your specific needs but are also built with scalability in mind. As your business grows, the API will evolve, continuously improving functionality and allowing for seamless data flow across platforms.
04
Distribution
Distribution is about making sure your message reaches the right audience at the right time. It provides the ability to digitally integrate visuals and data across all your digital products to enhance your PR efforts. We make use of various types of digital channels, including email, social media and paid ads, to ensure your content gets the visibility it deserves. This multi-channel approach helps strengthen your PR efforts, ensuring maximum reach and engagement.
Benefits of setting up a PR workflow for launch campaigns
A dedicated PR network and streamlined workflow enhance efficiency, boost visibility and ensure consistent messaging. Strengthen media relationships, simplify processes, and achieve impactful results with a system tailored to your needs.
It saves time: Automating public relations allows your team to focus on higher-value activities, such as creative work and strategy.
Higher quality: Establish consistent communication standards that reinforce your brand identity, ensuring all messaging is cohesive, professional, and impactful across all channels.
Data is always up to date: With real-time data syncing, your team will always have access to the most current information, thereby improving decision-making and campaign performance.
The organization is set up to grow: Our workflow solutions are designed to scale with your business, ensuring that as your organization grows, your PR processes remain efficient and effective.
Thijs van Dijk
Start a launch campaign today?
Ready to future-proof your workflows and boost efficiency? Our PR workflow setup helps you stay organized, save time, and drive growth. Together, we’ll create a customized blueprint aligned with your business goals, laying the groundwork for scalable, impactful campaigns. Whether you’re building from scratch or refining existing processes, our solutions ensure your workflows deliver maximum results.