Your SafePlace
PR for behavior change
Overview
We partnered with Your SafePlace and build ‘Meld Gedrag Anoniem’ a tool designed to power their go-to-market strategy. It allows employers to onboard instantly and provides real-time insights into workplace safety across the Netherlands. The platform raises awareness by highlighting a pressing issue: one in six employees still experiences inappropriate behavior at work.
Toolbox
Framer, Rive, Outputs to LinkedIn, Live Results, Distribution to PR-network, Presskit
About
Your SafePlace is the company behind the first all-in-one app for anonymously reporting workplace misconduct, monitoring safety culture, and ensuring compliance all in one secure platform. They asked Chocolate to help shape the go-to-market strategy — with a specific focus on developing a PR approach that builds trust with employers and employees alike. The strategy needed to raise awareness around the urgency of addressing workplace misconduct, position anonymous reporting as a key solution, and establish ‘Meld Gedrag Anoniem’ as the go-to platform for organizations committed to creating psychologically safe work environments.
Solution
We create interactive content through a web component designed to assess workplace safety based on three key questions. This component contributes to fostering a safe and transparent work environment by providing an immediate, data-driven snapshot of the current safety levels in any organization. With just three simple questions, it measures the overall safety climate, offering valuable insights for employers and employees alike. This easy-to-integrate tool empowers businesses to monitor and enhance their workplace culture, making it a critical asset for promoting well-being and trust.
Get in touch with Thijs and Jordie to inquire about how we can help you scale your go-to-market strategy with interactive content.
Jordie Koppenaal
Thijs van Dijk